Prof Dr Prateek Bansal from the module of Adaptive Mobility, Infrastructure and Land use, has published one paper in the Journal of Choice Modelling. This paper (link: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4324231) delves into the future of eyetracker technology in behavior modeling. The paper highlights the progress made in understanding the information search process of consumers and modelling eye movement data. Additionally, it explores the application of eye-tracking in designing experiments. Our research sets an agenda for the future application of eye-tracking:(i) combining it with other neurotechnological data (e.g., brain data). (ii) advancing dynamic models from cognitive psychology(iii) Elicit the decision rules of consumers.
A new paper led by Prof Dr Prateek Bansal on discrete choice experiments with eye-tracking
A newly published paper by Prof Dr Prateek Bansal on discrete choice experiments with eye-tracking: how far we have come and ways forward, is available in the Journal of Choice Modelling.
