Cognitive science research methods, including behavioural experiments, psychophysiological measurements, eye-tracking and agent modelling, can provide valuable insights. They can inform designers in planning urban and architectural interventions to enhance the wellbeing and comfort of urban populations.
Architects, urban designers, and planners face increasing challenges as cities densify and buildings become more complex, accommodating mixed uses and diverse user groups. To address these challenges, designers and stakeholders of the built environment need deep insights into the cognition, perception, and behaviours of people who occupy their designs. Cognitive science has unlocked significant knowledge relevant to designers, allowing them to simulate, anticipate, and design spaces that meet user needs and positively impact our social, physical and psychological well-being. Cognitive science research methods, including behavioural experiments, psychophysiological measurements, eye-tracking and agent modelling, can provide valuable insights. They can inform designers in planning urban and architectural interventions to enhance the wellbeing and comfort of urban populations. However, the application of these concepts and methods in design processes within the industry is very limited. Our research aims to bridge this gap by facilitating knowledge exchange between researchers, scientists, and designers in the industry, at the intersection of design and cognitive science.
The conventional design process is characterised by linearity and separation between the roles of designers, researchers and users. Our proposed design process affords knowledge exchange and collaboration at each stage, thereby integrating scientific knowledge into the design process.
The background study, led by researchers, informs initial design decisions through experiments on end users’ preferences, cognition, perception, and behavior. Insights on wayfinding, aesthetic and emotional responses are derived from evidence like observational data, physiological measurements, and self-reports. These insights guide the project, prompt reevaluation of priorities and foster dialogue among stakeholders, ensuring a user-focused and evidence based approach in subsequent design.
The initial responses from designers would be based on the background study, which provides an in-depth understanding of users’ behaviours. This stage is led by the designers, while referring to and translating the findings from the researchers. Upon translating the background information into the initial design schemes, the designers would then start a process of design refinement, through a series of design experiments.
Initial design ideas are tested for their performance using user-centric analysis. This analysis gives designers instant feedback in order to evaluate their designs vis-à-vis the findings of the background research stage. This stage often follows an iterative process where designs are modified based on the insights gleaned from testing and the modified designs retested, until the required conditions of usability are met. In this way, design decisions are informed rigorously by the principles and evidence established in the background research phase.
Post-occupancy studies provide a vital set of information, by answering the following key questions. What are the actual usage patterns once the building is occupied? What are the effects of the design on the users? How do the architect’s intentions compare with the observed use and impact of the spaces on the users? We employ various methods to measure and discern these patterns, including movement traces of individual users, surveys of user experience, and snapshots of footfall at different points in the building, among others. Such data helps to revisit the design, creating feedback cycles, augmenting designer’s intuitions for future projects by reflecting on what decisions worked and what did not. Rather than an artefact frozen in time, design projects are conceived as being in slow mutation over many years and decades, which can be enhanced by a better understanding of how they are lived.
Integration and Strategies / [ACP] Architectural Cognition in Practice
Principal Investigators: Prof Dr Christoph Hoelscher, Asst. Prof Dr Zdravko Trivic
Co- Investigators: Asst. Prof Dr Panagiotis Mavros, Prof. Dr Ruth Conroy Dalton, Dr Beatrix Emo, Prof. Dr Mubbasir Kapadia, Prof. Hubert Klumpner, Prof. Sacha Menz, Asst. Prof Dr Michal Gath Morad, Prof. Freek Persyn, Prof. Dr Thomas Schroepfer, Prof. Dr Bob Sumner, Assoc. Prof. Dr Bige Tuncer, Dr Michael Walczak
Researchers: Freyaan Anklesaria, Yuqin Zhong, Azrin Jamaluddin